Thailand Tourism 2026: Monthly Figures, Trends and Key Data

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By Stéphane Oliver

Thailand’s international tourist arrivals in 2026 confirm a solid start to the year, following the 32.97 million international visitors recorded in 2025.

By the end of May, Thailand had welcomed 14.03 million international visitors since the beginning of the year. May showed signs of stabilization after the slowdown observed in April, with 2,346,850 international arrivals, a level almost unchanged from the previous month.

Thailand tourist arrivals 2026: key figures

Indicator Value Period
January 2026 3,277,910 Full month
February 2026 3,263,800 Full month
March 2026 2,775,200 Full month
April 2026 2,368,900 Full month
May 2026 2,346,850 Full month
Cumulative visitors January-May 14,032,660 January 1 to May 31, 2026
Accommodation occupancy rate 69.00% May 2026
3-month advance booking rate 20.89% May 2026
Average room rate 1,804.80 baht May 2026

Editorial update: July 2026. Monthly figures are based on the Bank of Thailand’s Tourism Indicators, provisional data updated on June 30, 2026.

Monthly tourist arrivals in Thailand in 2026

Month Arrivals Comment
January 2026 3,277,910 High volume, supported by peak season demand.
February 2026 3,263,800 Still elevated, close to January’s level.
March 2026 2,775,200 Clear decline compared with January and February, but still a solid volume.
April 2026 2,368,900 Another monthly decline despite Songkran, with arrivals below March.
May 2026 2,346,850 Slightly lower than April, but almost stable.
June 2026 Coming soon Monthly update planned.
July 2026 Coming soon Monthly update planned.
August 2026 Coming soon Monthly update planned.
September 2026 Coming soon Monthly update planned.
October 2026 Coming soon Monthly update planned.
November 2026 Coming soon Monthly update planned.
December 2026 Coming soon Monthly update planned.

Source: Bank of Thailand – Tourism Indicators, provisional data published on June 30, 2026.

Line chart showing international tourist arrivals in Thailand from January to May 2026: 3.28 million in January, 3.26 million in February, 2.78 million in March, 2.37 million in April and 2.35 million in May, with a cumulative total of 14.03 million.
Monthly international tourist arrivals in Thailand from January to May 2026. After a strong start to the year, arrivals declined in March and then stabilized around 2.35 million in April and May. January-May total: 14.03 million visitors.

Thailand tourism from January to May 2026: where does the country stand?

So far, the figures point to solid activity, but with less momentum than during the peak season. Between January 1 and May 31, 2026, Thailand welcomed 14,032,660 international visitors.

After two very strong months in January and February, arrivals fell to 2,775,200 visitors in March, then to 2,368,900 visitors in April. In May, Thailand recorded 2,346,850 international arrivals, a level very close to April.

The accommodation picture is more cautious. The total occupancy rate fell from 72.47% in April to 69.00% in May. The average room rate also declined, from 1,947.29 baht to 1,804.80 baht.

The three-month advance booking rate also edged down to 20.89% in May, compared with 21.73% in April. This confirms weaker visibility for tourism operators as Thailand moves into the low season.

Accommodation in May 2026: Southern Thailand remains the strongest region

Accommodation data for May 2026 shows clear differences between regions. Southern Thailand recorded the highest occupancy rate and the highest average room rate, supported by beach and island destinations.

Region Occupancy rate Average room rate Share of foreign tourists
Total Thailand 69.00% 1,804.80 baht 19.99%
Central, including Bangkok 70.25% 2,015.32 baht 16.65%
South 72.75% 2,294.50 baht 45.85%
North 60.35% 1,398.57 baht 10.24%
Northeast 64.53% 749.50 baht 6.81%

In May 2026, the South therefore recorded the highest occupancy rate, the highest average room rate and the largest share of international guests. By contrast, the North and Northeast remain less dependent on foreign tourists, with more affordable accommodation rates.

Top source markets: latest available data as of April 26, 2026

According to figures from Thailand’s Ministry of Tourism and Sports, relayed by The Nation, the main source markets as of April 26, 2026 were as follows:

Rank Country Cumulative total as of April 26, 2026
1 China 1,836,916
2 Malaysia 1,228,057
3 Russia 849,367
4 India 805,208
5 South Korea 465,702

In this ranking available as of April 26, 2026, China remains Thailand’s leading source market, ahead of Malaysia. However, these figures correspond to a cumulative total as of April 26, 2026, while monthly data from the Bank of Thailand is now available through May 2026.

Source: Thailand’s Ministry of Tourism and Sports, figures relayed by The Nation.

Songkran 2026: a short-term boost for arrivals

The week from April 6 to April 12, 2026 recorded 619,481 international arrivals, marking a significant increase compared with the previous week. This jump was largely driven by Songkran, which remains one of the biggest highlights of Thailand’s tourism calendar.

However, the full-month April data adds an important nuance: despite this New Year peak, April remained below March, with 2,368,900 international arrivals. Songkran supported visitor flows over a short period, but it did not prevent the broader seasonal slowdown.

May then confirmed this transition toward a quieter period, with 2,346,850 international arrivals, a level very close to April.

2025 vs 2026: January–March tourism comparison

The year 2025 ended with 32.97 million visitors, down from 2024. In 2026, the first quarter reached 9,316,910 international arrivals, compared with 9,549,010 over the same period in 2025.

The decline was therefore limited to -2.4% for the quarter as a whole. It was mainly driven by a weaker January than in 2025, partly offset by stronger results in February and March. In other words, Thailand remains on a high tourism trajectory, but the momentum is still gradual rather than spectacular.

Period 2025 2026 Change
January 3,709,100 3,277,910 -11.6%
February 3,119,450 3,263,800 +4.6%
March 2,720,460 2,775,200 +2.0%
Total January to March 9,549,010 9,316,910 -2.4%

With April and May now included, Thailand reached 14,032,660 international visitors over the first five months of 2026. The overall level remains high, but the decline observed after February shows that the recovery is not linear.

Forecasts and targets for 2026

The Tourism Authority of Thailand (TAT) projects 30 to 34 million international arrivals in 2026, a deliberately cautious range that reflects geopolitical uncertainty, air connectivity constraints, energy price volatility and regional competition.

With 14,032,660 international arrivals between January 1 and May 31, 2026, the lower end of that range remains achievable. To reach 30 million visitors, Thailand would need around 15.97 million additional visitors over the final seven months of the year. The upper end of 34 million would require stronger momentum in the second half of the year, especially when the high season returns later in the year.

The slowdown observed after February does not undermine the overall strength of Thailand’s tourism market, but it does call for caution when interpreting the figures. Thailand still has a large tourism base, without showing a spectacular acceleration for now.

What Thailand tourism trends mean for travelers in 2026

  • Tourist volumes remain high, especially during peak season and major events.
  • The beginning of the year remains active, which confirms the value of booking early for popular destinations.
  • April and May mark a quieter period, after the January and February peaks.
  • Shoulder periods can still offer a better balance of weather, prices and crowd levels.
  • Southern Thailand remains highly internationalized, with a higher share of foreign guests in accommodation.
  • Northern Thailand and the Northeast may offer better value than the most tourist-heavy destinations, especially on accommodation prices.

Methodology and sources

This page combines several types of sources:

  • monthly series published by the Bank of Thailand for the months already available;
  • government and institutional communications on visitor totals and tourism revenue;
  • weekly tourism reports relayed by Thai media based on ministry data.

It is normal for some figures to differ slightly depending on whether they refer to a full month, a cumulative total as of a specific date or a value published on a different date. This distinction is important when reading Thailand’s 2026 tourism statistics.

For monthly data from January to May 2026, the source used is the Bank of Thailand – Tourism Indicators, updated on June 30, 2026.

FAQ: Thailand tourism 2026

How many tourists visited Thailand in 2026?

As of May 31, 2026, Thailand had welcomed 14,032,660 international visitors since January 1.

How many tourists visited Thailand in January 2026?

The Bank of Thailand reports 3,277,910 international arrivals in January 2026.

How many tourists visited Thailand in February 2026?

The Bank of Thailand reports 3,263,800 international arrivals in February 2026.

How many tourists visited Thailand in March 2026?

The Bank of Thailand reports 2,775,200 international arrivals in March 2026. The first-quarter total therefore reached 9,316,910 international visitors.

How many tourists visited Thailand in April 2026?

The Bank of Thailand reports 2,368,900 international arrivals in April 2026.

How many tourists visited Thailand in May 2026?

The Bank of Thailand reports 2,346,850 international arrivals in May 2026, in its June 30, 2026 update.

What is Thailand’s top source market in 2026?

As of April 26, 2026, China remained Thailand’s leading source market in the latest available ranking, ahead of Malaysia, according to figures from Thailand’s Ministry of Tourism and Sports relayed by The Nation.

What is the official forecast for 2026?

TAT projects 30 to 34 million international arrivals in 2026, under a cautious scenario shaped by geopolitical conditions, air connectivity and regional demand.

What is Thailand’s tourism momentum in 2026?

The situation remains solid, but the improvement is not spectacular. Volumes are still high, while the first quarter of 2026 remained slightly below the same period in 2025. April and May then confirmed a seasonal slowdown after the peak season, with arrivals almost stable between the two months.

To compare with the previous year, you can also read our full review of Thailand tourism in 2025.

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🔄 Last updated on July 8, 2026

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Stéphane Oliver, founder of Portail Asie
Stéphane Oliver
Founder of Portail Asie & Expat in Thailand

Passionate traveler and on-the-ground travel expert. Since 2009, Southeast Asia has been my daily life: places I've actually explored, tested itineraries and honest, no-filter feedback.

My goal is to give you reliable, up-to-date information so you can plan your trip with confidence.

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