In 2026, Thailand’s international tourist arrivals remain high but uneven. After a gradual slowdown in spring and a low point in June, arrivals rebounded sharply in July.
As of August 22, 2026, Thailand had welcomed 20,316,055 international visitors. In July alone, the country recorded 2,545,620 arrivals, up 38.2% from June.
Thailand tourist arrivals 2026: key figures
| Indicator | Value | Period |
|---|---|---|
| Provisional cumulative arrivals | 20,316,055 | January 1 to August 22, 2026 |
| International arrivals | 2,545,620 | July 2026 |
| Monthly change | +38.2% | July compared with June 2026 |
| Cumulative total for full months Jan.–Jul. | 18,419,830 | January 1 to July 31, 2026 |
| Accommodation occupancy rate | 70.05% | July 2026 |
| 3-month advance booking rate | 18.06% | July 2026 |
Editorial update: September 2026. Monthly data is based on the Bank of Thailand’s Tourism Indicators, updated on August 31, 2026. The cumulative figure through August 22 comes from weekly data published by Thailand’s Ministry of Tourism and Sports.
Monthly tourist arrivals in Thailand in 2026
| Month | Arrivals | Comment |
|---|---|---|
| January 2026 | 3,277,910 | High volume, supported by peak-season demand. |
| February 2026 | 3,263,800 | Still elevated and close to January’s level. |
| March 2026 | 2,775,200 | Lower than January and February, but still a strong level. |
| April 2026 | 2,368,900 | Another monthly decline despite a short-term boost from Songkran. |
| May 2026 | 2,346,850 | Almost unchanged from April. |
| June 2026 | 1,841,550 | The lowest monthly level recorded during the first seven months of the year. |
| July 2026 | 2,545,620 | Strong rebound after the low point recorded in June. |
| August 2026 | Coming soon | Complete monthly data has not yet been published. |
| September 2026 | Coming soon | Monthly update planned. |
| October 2026 | Coming soon | Monthly update planned. |
| November 2026 | Coming soon | Monthly update planned. |
| December 2026 | Coming soon | Monthly update planned. |
Source: Bank of Thailand – Tourism Indicators, provisional data updated on August 31, 2026.
Thailand tourism from January to July 2026: where does the country stand?
Between January 1 and July 31, 2026, Thailand welcomed 18,419,830 international visitors according to the monthly series published by the Bank of Thailand.
After two very strong months in January and February, arrivals gradually declined during the spring. They fell to 2,775,200 visitors in March, then to 2,368,900 in April and 2,346,850 in May.
The slowdown became more pronounced in June, when Thailand recorded only 1,841,550 international visitors, the lowest monthly level since the beginning of the year.
The trend reversed sharply in July. Thailand welcomed 2,545,620 international visitors, or 704,070 more arrivals than in June. This represents a monthly increase of around 38.2%.
Accommodation indicators also improved. Thailand’s average accommodation occupancy rate rose from 65.70% in June to 70.05% in July, an increase of 4.35 percentage points.
The three-month advance booking rate moved in the opposite direction, edging down from 18.79% in June to 18.06% in July. The rebound in current visitor numbers has therefore not yet been accompanied by stronger advance bookings.
Accommodation in July 2026: Central Thailand and the South lead
Accommodation data for July 2026 shows an improvement across all of Thailand’s main regions. Central Thailand, including Bangkok, recorded the highest occupancy rate, just ahead of the South.
| Region | Occupancy rate in July 2026 |
|---|---|
| Total Thailand | 70.05% |
| Central, including Bangkok | 72.40% |
| South | 71.65% |
| North | 60.58% |
| Northeast | 67.74% |
In July 2026, Central Thailand and the South both recorded occupancy rates above 71%. The North remained the region with the lowest occupancy rate at 60.58%.
Occupancy increased across every region compared with June: the national rate rose from 65.70% to 70.05%, Central Thailand from 67.72% to 72.40%, the South from 67.05% to 71.65%, the North from 57.96% to 60.58%, and the Northeast from 63.33% to 67.74%.
Thailand source markets as of August 22, 2026
Weekly data from Thailand’s Ministry of Tourism and Sports provides a more recent picture of the country’s leading international source markets.
Between January 1 and August 22, 2026, Thailand welcomed 20,316,055 international visitors. Total arrivals remained 2.96% lower than during the same period in 2025.
| Rank | Country | Cumulative total as of August 22, 2026 |
|---|---|---|
| 1 | China | 3,440,752 |
| 2 | Malaysia | 2,559,676 |
| 3 | India | 1,494,003 |
| 4 | Russia | 1,158,680 |
| 5 | South Korea | 749,202 |
China therefore remains Thailand’s largest source market, ahead of Malaysia. India now ranks third, followed by Russia and South Korea.
These figures should not be added directly to the July monthly total. The 18.42 million visitors through the end of July correspond to the Bank of Thailand’s monthly series, while the 20.32 million figure is a more recent cumulative total through August 22.
Source: Thailand’s Ministry of Tourism and Sports, data through August 22, 2026, relayed by ThailandPlus.
Songkran 2026: a short-term boost for arrivals
The week from April 6 to April 12, 2026 recorded 619,481 international arrivals, an increase of 8.76% compared with the previous week. The rise was supported in particular by short-haul markets during the Songkran celebrations.
However, the full-month April data adds an important nuance. Despite the Thai New Year peak, April remained below March, with 2,368,900 international arrivals. Songkran therefore supported visitor flows over a short period without immediately reversing the broader spring slowdown.
May remained almost stable, with 2,346,850 international arrivals, before arrivals dropped further to 1,841,550 in June. July then marked a clear reversal, with arrivals rebounding to 2,545,620.
Source: Thailand’s Ministry of Tourism and Sports, report for April 6–12, 2026, relayed by ThailandPlus.
2025 vs 2026: Thailand tourist arrivals remain slightly lower
The year 2025 ended with 32.97 million international visitors. In 2026, the first quarter reached 9,316,910 international arrivals, compared with 9,549,010 over the same period in 2025.
The first-quarter decline was therefore limited to 2.4%. It was mainly driven by a weaker January than in 2025, partly offset by stronger results in February and March.
| Period | 2025 | 2026 | Change |
|---|---|---|---|
| January | 3,709,100 | 3,277,910 | −11.6% |
| February | 3,119,450 | 3,263,800 | +4.6% |
| March | 2,720,460 | 2,775,200 | +2.0% |
| Total January to March | 9,549,010 | 9,316,910 | −2.4% |
More recent data confirms a broadly similar picture. As of August 22, 2026, Thailand had recorded 20,316,055 international visitors, a decline of 2.96% year on year.
Thailand’s tourism market therefore remains at a high level, although cumulative arrivals in 2026 are still slightly below the same period in 2025.
Thailand tourism forecast and targets for 2026
The Tourism Authority of Thailand (TAT) initially announced a forecast of 30 to 34 million international arrivals in April. In an updated outlook presented in June 2026, the organization now expects around 33 million international visitors for the full year.
This forecast forms part of a strategy focused more on tourism value than on visitor numbers alone. TAT is placing greater emphasis on higher-spending travelers, wellness, gastronomy, events, sustainability and a broader distribution of tourism benefits.
With 20,316,055 arrivals recorded between January 1 and August 22, 2026, Thailand would need approximately 12.68 million additional visitors between August 23 and the end of December to reach 33 million for the year.
The strong rebound recorded in July is a positive signal after June’s low point, but visitor numbers during the final months of the year will be critical in determining whether this projection is reached.
Source: Tourism Authority of Thailand – Thailand Tourism Update, June 2026.
What Thailand tourism trends mean for travelers in 2026
- International visitor numbers remain high, although cumulative arrivals in 2026 are still slightly below the same period in 2025.
- January and February each recorded more than 3.2 million visitors, confirming the strength of the peak season.
- The slowdown from April to June did not continue in July: arrivals rebounded by 38.2% in a single month.
- Accommodation occupancy also improved sharply in July, rising to 70.05% nationwide.
- Central Thailand, including Bangkok, and the South recorded the highest occupancy rates, at 72.40% and 71.65% respectively in July.
- Northern Thailand recorded the lowest regional occupancy rate in July 2026, at 60.58%.
- China remains Thailand’s largest international source market, ahead of Malaysia, India, Russia and South Korea as of August 22, 2026.
Methodology and sources
This page combines several types of data to track Thailand’s tourism performance in 2026 as closely as possible:
- monthly series published by the Bank of Thailand, currently available through July 2026;
- weekly data from Thailand’s Ministry of Tourism and Sports, providing more recent cumulative totals between monthly releases;
- official communications from the Tourism Authority of Thailand (TAT) covering tourism forecasts and strategy for 2026.
Figures published by different sources may cover different periods. For example, the 18,419,830 visitors figure represents the seven complete months from January through July in the monthly series, while 20,316,055 visitors is a more recent provisional cumulative total through August 22.
The two figures are therefore not contradictory: they simply cover different time periods.
The Bank of Thailand also notes that the data is provisional and is updated to remain consistent with information from Thailand’s Ministry of Tourism and Sports.
For monthly data from January through July 2026, the source used is the Bank of Thailand – Tourism Indicators, updated on August 31, 2026.
FAQ: Thailand tourism 2026
How many tourists have visited Thailand in 2026?
Between January 1 and August 22, 2026, Thailand welcomed 20,316,055 international visitors, according to weekly data from Thailand’s Ministry of Tourism and Sports.
How many tourists visited Thailand in July 2026?
The Bank of Thailand reports 2,545,620 international arrivals in July 2026, an increase of approximately 38.2% compared with June.
How many tourists visited Thailand between January and July 2026?
Between January 1 and July 31, 2026, Thailand welcomed 18,419,830 international visitors according to the Bank of Thailand’s monthly series.
What was Thailand’s accommodation occupancy rate in July 2026?
Thailand’s average accommodation occupancy rate reached 70.05% in July 2026. Central Thailand, including Bangkok, recorded the highest regional rate at 72.40%, followed by the South at 71.65%.
Which country is Thailand’s largest tourism source market in 2026?
As of August 22, 2026, China remained Thailand’s largest source market with 3,440,752 visitors, ahead of Malaysia with 2,559,676 visitors.
What is Thailand’s tourism forecast for 2026?
In its June 2026 update, the Tourism Authority of Thailand projected approximately 33 million international arrivals for the full year.
Is tourism in Thailand increasing or decreasing in 2026?
The trend is mixed. Thailand recorded a slowdown between March and June, followed by a strong rebound in July. As of August 22, 2026, cumulative international arrivals nevertheless remained approximately 2.96% below the same period in 2025.
To compare with the previous year, you can also read our full review of Thailand tourism in 2025.
🔄 Last updated on September 1, 2026
