Thailand Tourism 2026: Monthly Figures, Trends and Key Data

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By Stéphane Oliver

Thailand’s international tourist arrivals in 2026 confirm a solid start to the year, following the 32.97 million international visitors recorded in 2025.

As of April 13, Songkran had helped revive weekly arrival momentum, pushing the cumulative total above 10 million international visitors.

Thailand tourist arrivals 2026: key figures

Indicator Value Period
January 2026 3,277,910 Full month
February 2026 3,263,800 Full month
March 2026 2,775,200 Full month
Q1 cumulative visitors 9,316,910 January 1 to March 31, 2026
Cumulative visitors 10,363,660 January 1 to April 13, 2026
Tourism revenue ~506.12 billion THB January 1 to April 13, 2026
Songkran week 619,481 April 6 to April 12, 2026

Editorial update: May 2026. Consolidated monthly figures may differ from cumulative totals published during the month depending on the cut-off date and source used.

Monthly tourist arrivals in Thailand in 2026

Month Arrivals Comment
January 2026 3,277,910 High volume, supported by peak season demand.
February 2026 3,263,800 Remained elevated, driven in part by Asian demand.
March 2026 2,775,200 Clear decline compared with January and February, but still a high volume.
April 2026 To be consolidated Interim cumulative figures suggest a month of around 2.3 to 2.4 million arrivals, pending official confirmation.
May 2026 Coming soon Will be updated once official figures are released.
June 2026 Coming soon Monthly update planned.
July 2026 Coming soon Monthly update planned.
August 2026 Coming soon Monthly update planned.
September 2026 Coming soon Monthly update planned.
October 2026 Coming soon Monthly update planned.
November 2026 Coming soon Monthly update planned.
December 2026 Coming soon Monthly update planned.

For April 2026, consolidated monthly data has not yet been integrated into the Bank of Thailand table. The range shown above is based on interim cumulative figures published in late April and remains subject to official confirmation.

Sources: Bank of Thailand – Tourism Indicators for January, February and March 2026; official communications and institutional relays for cumulative data as of April 13 and weekly April figures.

Thailand tourism in Q1 2026: where does the country stand?

So far, the figures point to solid activity, but not to a spectacular rebound. The first quarter of 2026 totaled 9,316,910 international visitors, confirming a strong base for the destination.

With 2,775,200 international arrivals in March, Thailand remained well oriented in early 2026. The decline compared with January and February, however, highlights the seasonal nature of the trend and does not yet validate the most ambitious scenarios for the full year.

The March slowdown was also visible in accommodation data: the total occupancy rate fell from 77.02% in January to 76.80% in February, then 70.86% in March. The average room rate followed the same trend: 1,990.18 baht in January, 1,954.96 baht in February and 1,919.53 baht in March.

By mid-April, boosted by Songkran, Thailand had moved past 10.36 million cumulative visitors, confirming the importance of major seasonal events in the country’s tourism performance.

Line chart showing international tourist arrivals in Thailand from January to March 2026: 3.28 million in January, 3.26 million in February and 2.78 million in March, with a Q1 total of 9.32 million.
Monthly international tourist arrivals in Thailand for Q1 2026. Slight decline from January to February, then a larger drop in March. Q1 total: 9.32 million.

Top source markets as of April 13, 2026

As of April 13, 2026, the main source markets were as follows:

Rank Country Cumulative visitors (Jan 1 – Apr 13, 2026)
1 China 1,659,777
2 Malaysia 1,093,636
3 Russia 792,629
4 India 712,913
5 South Korea 439,277

China remained the leading source market in early 2026, ahead of Malaysia. This ranking reflects a cumulative total as of April 13, 2026, not the full-year picture.

Songkran 2026: a boost for arrivals

The week from April 6 to April 12, 2026 recorded 619,481 international arrivals, marking a significant increase compared with the previous week. This jump was largely driven by Songkran, which remains one of the biggest highlights of Thailand’s tourism calendar.

Beyond its cultural significance, Songkran also acts as a short-haul and regional demand indicator. It often gives a good sense of the country’s ability to attract strong visitor flows right before the low season begins.

2025 vs 2026: where does Thailand’s tourism momentum stand?

Thailand closed 2025 with 32.97 million visitors, down compared with 2024. In 2026, the first quarter totaled 9,316,910 international arrivals, compared with 9,549,010 over the same period in 2025.

The decline is therefore limited to -2.4% for the full quarter. It is mainly explained by a much weaker January than in 2025, partly offset by better results in February and March. In other words, Thailand remains on a high tourism trajectory, but momentum remains measured rather than spectacular.

Period 2025 2026 Change
January 3,709,100 3,277,910 -11.6%
February 3,119,450 3,263,800 +4.6%
March 2,720,460 2,775,200 +2.0%
Total January to March 9,549,010 9,316,910 -2.4%

Forecasts and targets for 2026

The Tourism Authority of Thailand (TAT) projects 30 to 34 million international arrivals in 2026, a deliberately cautious range that reflects geopolitical uncertainty, air connectivity constraints, energy price volatility and regional competition.

At the current Q1 pace, with 9,316,910 international arrivals between January 1 and March 31, 2026, the lower end of that range looks achievable. The upper end, however, would require a much stronger acceleration over the months ahead, especially in the second half of the year.

What Thailand tourism trends mean for travelers in 2026

  • Tourist volumes remain high, especially during peak season and major events.
  • The beginning of the year remains active, which confirms the value of booking early for popular destinations.
  • Shoulder periods can still offer a better balance of weather, prices and crowd levels.
  • Northern Thailand and some secondary destinations may offer better value than the most saturated tourism hotspots.

Methodology and sources

This page combines several types of sources:

  • monthly series published by the Bank of Thailand for the months already available;
  • government and institutional communications on cumulative visitor numbers and tourism revenue;
  • weekly updates relayed by the Thai press based on ministry data.

It is normal for some figures to differ slightly depending on whether they refer to a full month, a cumulative total as of a specific date, or a value published at a different date. This distinction matters when reading Thailand tourism statistics for 2026.

FAQ: Thailand tourism 2026

How many tourists visited Thailand in 2026?

As of April 13, 2026, Thailand had welcomed 10,363,660 international visitors since January 1.

How many tourists visited Thailand in January 2026?

The Bank of Thailand reports 3,277,910 international arrivals in January 2026.

How many tourists visited Thailand in February 2026?

The Bank of Thailand reports 3,263,800 international arrivals in February 2026.

How many tourists visited Thailand in March 2026?

The Bank of Thailand reports 2,775,200 international arrivals in March 2026. The first-quarter total therefore reached 9,316,910 international visitors.

How many tourists visited Thailand in April 2026?

Consolidated monthly data for April 2026 has not yet been included in the Bank of Thailand table. Interim cumulative figures published in late April suggest a month of around 2.3 to 2.4 million international arrivals, pending official confirmation.

What is Thailand’s top source market in 2026?

As of April 13, 2026, China remained Thailand’s leading source market.

What is the official forecast for 2026?

TAT projects 30 to 34 million international arrivals in 2026, under a cautious scenario shaped by geopolitical conditions, air connectivity and regional demand.

What is Thailand’s tourism momentum in 2026?

The situation remains solid, but the improvement remains measured. Volumes are still high, while the first quarter of 2026 remains slightly below the same period in 2025.

To compare with the previous year, you can also read our full review of Thailand tourism in 2025.

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🔄 Last updated on May 2, 2026

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Stéphane Oliver, founder of Portail Asie
Stéphane Oliver
Founder of Portail Asie & Expat in Thailand

Passionate traveler and on-the-ground travel expert. Since 2009, Southeast Asia has been my daily life: places I've actually explored, tested itineraries and honest, no-filter feedback.

My goal is to give you reliable, up-to-date information so you can plan your trip with confidence.

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