How is Thailand’s tourism industry really performing in 2025? Beyond the headlines, the official numbers tell a fascinating story of shifting travel trends, evolving source markets, and new economic realities.
This exclusive data report dives deep into the Thailand tourist arrivals 2025, presenting a clear, unsponsored view of visitor demographics, monthly patterns, and revenue data. Whether you’re an analyst, journalist, or a traveler planning a trip, these insights will help you understand the dynamics shaping the Kingdom’s tourism landscape. For a broader analysis of the challenges and strategies for this year, see our main guide on Thailand tourism in 2025.
Key Highlights: Jan-Aug 2025
- Total Arrivals (Jan–Aug 2025): 21.88 million (provisional).
- YoY Trend: Approx. -7% compared to the same period in 2024.
- Top Market 2025: China (~3.10M), ahead of Malaysia.
- Foreign Tourism Revenue: ~1,109,632M THB (-5.34% YoY).
- Note: Figures are rounded; data from official sources.
Key Figures: January–August 2025
| Indicator | Value | Note |
|---|---|---|
| International Arrivals | 21,879,476 | Cumulative Jan 1–Aug 31, 2025 (provisional) |
| Top Source Market | China: 3,096,021 | Jan–Aug 2025 |
| Foreign Tourism Revenue | ≈ 1,109,632M THB | -5.34% vs 2024 |
| Bangkok (Foreign Revenue) | ≈ 402,466M THB | -7.49% vs 2024 |
Source: Department of Tourism and Sports Economics, official tables dated 1/9/2025 (provisional data).
Thailand Tourist Arrivals 2025: Top 15 Nationalities
| Rank | Nationality | Jan–Aug 2025 | Comments |
|---|---|---|---|
| 1 | China | 3,096,021 | Peak in Jan–Feb, uneven recovery |
| 2 | Malaysia | 3,049,642 | Sustained cross-border traffic |
| 3 | India | 1,870,665 | Sensitive to safety-related news |
| 4 | Russian Federation | 1,710,620 | Strong winter/summer seasonality |
| 5 | South Korea | 1,567,300 | Short-stay leisure trips |
| 6 | Japan | 1,107,086 | Obon festival in August |
| 7 | United Kingdom | 788,740 | Stable long-haul market |
| 8 | United States | 775,220 | High average spending |
| 9 | Taiwan | 672,958 | Sustained recovery |
| 10 | Laos | 661,894 | Land border proximity |
| 11 | Singapore | 651,912 | Premium city-breaks |
| 12 | Germany | 619,154 | Strong winter season |
| 13 | France | 593,226 | Resilient EU market |
| 14 | Indonesia | 550,985 | Regional travel |
| 15 | Australia | 520,494 | Peak season in Dec–Jan |
Source: Excerpt from “Number of tourists in 2025p, Jan–Aug” tables. Figures are rounded.
Top 10 Chart (See Table for Top 15)
2025 Seasonality (Monthly Overview)
The monthly cumulative data highlights a strong start to the year driven by East Asia, a low-season dip in May–June which aligns with the Thailand rainy season, followed by a gradual recovery through August, although still below 2019 levels.
Focus on August 2025
- 2.58M arrivals (year-on-year: -12.81%)
- ≈ 119 Billion THB in revenue (YoY: -13.40%)
- Origin Breakdown: Asia-Pacific 72.77% – Europe 19.17% – Middle East 4.18% – Americas 3.23% – Africa 0.65%
- Top 5 for the month: China, Malaysia, India, South Korea, Japan
Source: “Tourism Situation in August 2025” infographic – Ministry of Tourism (translated summary).
Monthly Arrivals 2025 (Jan–Aug)
| Month | 2025 Arrivals (Provisional) | Comment |
|---|---|---|
| January | 3,709,102 | Asian New Year peak |
| February | 3,119,445 | Seasonal post-holiday decline |
| March | 2,720,457 | End of winter high season |
| April | 2,547,116 | Songkran, high domestic traffic |
| May | 2,266,574 | Low season dip |
| June | 2,372,278 | Gradual recovery |
| July | 2,610,369 | Summer season ramp-up |
| August | 2,583,638 | Obon (JP), EU summer |
Source: Official “Number of tourists in 2025p” tables (Grand Total line), updated 1/9/2025.
Revenue by Province/Region (Jan–Aug)
Revenue from foreign visitors shows a stark contrast: a decline in mature hubs (Bangkok, Phuket/Southern region, Pattaya) and strong traction in the Northern provinces (Chiang Mai/Chiang Rai), signaling a geographical rebalancing.
| Area/Province | Foreign Revenue (M THB) | Change vs 2024 | Signal |
|---|---|---|---|
| Bangkok | ≈ 402,466 | -7.49% | Lower average spending |
| Phuket (Southern Region) | ≈ 327,093 | -5.69% | Competitive pressure |
| Chonburi (Pattaya) | ≈ 140,568 | -14.29% | Reputation sensitivity |
| Chiang Mai | ≈ 28,004 | +86.21% | Northern region upscaling |
| Chiang Rai | ≈ 4,377 | +18.53% | Nature/culture niches |
| Lopburi | ≈ 38.72 | -13.30% | Domestic tourism dependence |
| Rayong | ≈ 49.68 | -12.23% | Industrial/beach mix |
| Eastern Region (Total) | ≈ 149,527 | -13.72% | Regional decline |
| Northern Region (Total) | ≈ 35,358 | +12.47% | Traffic diversification |
Source: “Preliminary cumulative report Jan–Aug 2025p” (foreign visitor revenue and variation columns).
What This Means for Planning Your Trip
- Entry Formalities: All travelers must complete the online Thai Digital Arrival Card before their trip.
- Budget: Declines in Bangkok/Phuket mean increased competition outside of peak periods (Nov–Mar, Jul–Aug). Book ahead for popular spots.
- Itineraries: The North is growing; plan for 4–6 days in Chiang Mai/Chiang Rai to optimize for value, culture, and nature experiences.
- Safety/Reputation: In Pattaya, prioritize licensed taxis/ride-sharing apps and well-rated hotels. Keep the Tourist Police number (1155) handy and be aware of common scams to avoid.
Thailand Tourism Statistics 2025: Downloads and Reuse
These tables may be reused in third-party analyses with attribution to the official source and the update date. For your own materials, you can convert this data to CSV/PNG and cite this page.
Tags: Open data, Official statistics
Credits and Sources: Department of Tourism and Sports Economics (“Number of tourists in 2025p” Jan–Aug and “Preliminary cumulative report Jan–Aug 2025p” tables); “Tourism Situation in August 2025” infographic. Provisional data as of September 1, 2025. Visual elements are editorial summaries and translations. Writing and formatting: Portail Asie — 2025 Statistics Report.
🔄 Last updated on September 23, 2025
