Thailand Tourist Arrivals for 2025: A Complete Report (January-August)

Photo of author

By Portail Asie Editorial Team

🔄 Last updated on September 23, 2025

How is Thailand’s tourism industry really performing in 2025? Beyond the headlines, the official numbers tell a fascinating story of shifting travel trends, evolving source markets, and new economic realities.

This exclusive data report dives deep into the Thailand tourist arrivals 2025, presenting a clear, unsponsored view of visitor demographics, monthly patterns, and revenue data. Whether you’re an analyst, journalist, or a traveler planning a trip, these insights will help you understand the dynamics shaping the Kingdom’s tourism landscape. For a broader analysis of the challenges and strategies for this year, see our main guide on Thailand tourism in 2025.

Key Highlights: Jan-Aug 2025

  • Total Arrivals (Jan–Aug 2025): 21.88 million (provisional).
  • YoY Trend: Approx. -7% compared to the same period in 2024.
  • Top Market 2025: China (~3.10M), ahead of Malaysia.
  • Foreign Tourism Revenue: ~1,109,632M THB (-5.34% YoY).
  • Note: Figures are rounded; data from official sources.

Key Figures: January–August 2025

Indicator Value Note
International Arrivals 21,879,476 Cumulative Jan 1–Aug 31, 2025 (provisional)
Top Source Market China: 3,096,021 Jan–Aug 2025
Foreign Tourism Revenue ≈ 1,109,632M THB -5.34% vs 2024
Bangkok (Foreign Revenue) ≈ 402,466M THB -7.49% vs 2024

Source: Department of Tourism and Sports Economics, official tables dated 1/9/2025 (provisional data).

Context vs. 2019/2024/2025: The 2019 peak was around 39.8–39.9M arrivals; 2024 closed at approximately 32–35M depending on the source. As of August 31, 2025, the official cumulative total reached 21.88M (-7% vs. the same period in 2024). The 2025 trajectory thus remains below 2019 levels despite the post-2024 recovery, a trend influenced by the current travel situation in Thailand and confirmed by the official Bank of Thailand’s tourism indicators.

Thailand Tourist Arrivals 2025: Top 15 Nationalities

Rank Nationality Jan–Aug 2025 Comments
1 China 3,096,021 Peak in Jan–Feb, uneven recovery
2 Malaysia 3,049,642 Sustained cross-border traffic
3 India 1,870,665 Sensitive to safety-related news
4 Russian Federation 1,710,620 Strong winter/summer seasonality
5 South Korea 1,567,300 Short-stay leisure trips
6 Japan 1,107,086 Obon festival in August
7 United Kingdom 788,740 Stable long-haul market
8 United States 775,220 High average spending
9 Taiwan 672,958 Sustained recovery
10 Laos 661,894 Land border proximity
11 Singapore 651,912 Premium city-breaks
12 Germany 619,154 Strong winter season
13 France 593,226 Resilient EU market
14 Indonesia 550,985 Regional travel
15 Australia 520,494 Peak season in Dec–Jan

Source: Excerpt from “Number of tourists in 2025p, Jan–Aug” tables. Figures are rounded.

Top 10 Chart (See Table for Top 15)

Bar chart showing the top 10 nationalities for Thailand tourist arrivals from January to August 2025, with China and Malaysia leading.
China and Malaysia were the top two source markets for tourists in Thailand for the first eight months of 2025, followed by India, Russia, and South Korea.

2025 Seasonality (Monthly Overview)

The monthly cumulative data highlights a strong start to the year driven by East Asia, a low-season dip in May–June which aligns with the Thailand rainy season, followed by a gradual recovery through August, although still below 2019 levels.

Focus on August 2025

  • 2.58M arrivals (year-on-year: -12.81%)
  • ≈ 119 Billion THB in revenue (YoY: -13.40%)
  • Origin Breakdown: Asia-Pacific 72.77% – Europe 19.17% – Middle East 4.18% – Americas 3.23% – Africa 0.65%
  • Top 5 for the month: China, Malaysia, India, South Korea, Japan

Source: “Tourism Situation in August 2025” infographic – Ministry of Tourism (translated summary).

Monthly Arrivals 2025 (Jan–Aug)

Month 2025 Arrivals (Provisional) Comment
January 3,709,102 Asian New Year peak
February 3,119,445 Seasonal post-holiday decline
March 2,720,457 End of winter high season
April 2,547,116 Songkran, high domestic traffic
May 2,266,574 Low season dip
June 2,372,278 Gradual recovery
July 2,610,369 Summer season ramp-up
August 2,583,638 Obon (JP), EU summer

Source: Official “Number of tourists in 2025p” tables (Grand Total line), updated 1/9/2025.

Line chart showing the monthly tourist arrivals in Thailand from January to August 2025, illustrating a peak in January and a low in May before a slight recovery.
Monthly tourist arrivals in Thailand for 2025 peaked at the start of the year and followed a seasonal decline until May, before beginning a mid-year recovery.

Revenue by Province/Region (Jan–Aug)

Revenue from foreign visitors shows a stark contrast: a decline in mature hubs (Bangkok, Phuket/Southern region, Pattaya) and strong traction in the Northern provinces (Chiang Mai/Chiang Rai), signaling a geographical rebalancing.

Area/Province Foreign Revenue (M THB) Change vs 2024 Signal
Bangkok ≈ 402,466 -7.49% Lower average spending
Phuket (Southern Region) ≈ 327,093 -5.69% Competitive pressure
Chonburi (Pattaya) ≈ 140,568 -14.29% Reputation sensitivity
Chiang Mai ≈ 28,004 +86.21% Northern region upscaling
Chiang Rai ≈ 4,377 +18.53% Nature/culture niches
Lopburi ≈ 38.72 -13.30% Domestic tourism dependence
Rayong ≈ 49.68 -12.23% Industrial/beach mix
Eastern Region (Total) ≈ 149,527 -13.72% Regional decline
Northern Region (Total) ≈ 35,358 +12.47% Traffic diversification

Source: “Preliminary cumulative report Jan–Aug 2025p” (foreign visitor revenue and variation columns).

What This Means for Planning Your Trip

  • Entry Formalities: All travelers must complete the online Thai Digital Arrival Card before their trip.
  • Budget: Declines in Bangkok/Phuket mean increased competition outside of peak periods (Nov–Mar, Jul–Aug). Book ahead for popular spots.
  • Itineraries: The North is growing; plan for 4–6 days in Chiang Mai/Chiang Rai to optimize for value, culture, and nature experiences.
  • Safety/Reputation: In Pattaya, prioritize licensed taxis/ride-sharing apps and well-rated hotels. Keep the Tourist Police number (1155) handy and be aware of common scams to avoid.

Thailand Tourism Statistics 2025: Downloads and Reuse

These tables may be reused in third-party analyses with attribution to the official source and the update date. For your own materials, you can convert this data to CSV/PNG and cite this page.

Tags: Open data, Official statistics


Credits and Sources: Department of Tourism and Sports Economics (“Number of tourists in 2025p” Jan–Aug and “Preliminary cumulative report Jan–Aug 2025p” tables); “Tourism Situation in August 2025” infographic. Provisional data as of September 1, 2025. Visual elements are editorial summaries and translations. Writing and formatting: Portail Asie — 2025 Statistics Report.

How useful was this post?

Click on a star to rate it!

Average rating 5 / 5. Vote count: 2

No votes so far! Be the first to rate this post.

🌏 Liked this post? Share the vibe — good stories are meant to travel!

Continue the journey

About Oliver

Passionate traveler, founder of Portail Asie & expat in Thailand
Since my first trip to Thailand in 2009, Southeast Asia became more than a destination—it became my daily life. Now based in Thailand, I created Portail Asie to offer an alternative to impersonal guidebooks. Every piece of advice you read here comes from direct experience: places I've actually explored, businesses I've tested on the ground, and unfiltered feedback. My goal is to provide you with reliable, current, and authentic information so you can experience Asia just as I do every day. 👉 Find my full story on the About page.

Leave a Comment