How is Thailand’s tourism industry really performing in 2025? Beyond the headlines, the official numbers reveal shifting travel trends, evolving source markets, and new economic realities. This data report dives into the Thailand tourist arrivals 2025 with a clear, unsponsored view of visitor demographics, monthly patterns, and revenue data. Whether you’re an analyst, journalist, or traveler, these insights clarify the dynamics shaping the Kingdom’s tourism landscape. For a broader 2025 overview, see our main guide on Thailand tourism in 2025.
Key Highlights: Jan–Oct 2025
- Arrivals Jan–Oct 2025: ~26.69 M (provisional).
- YoY trend: approx. −7% vs 2024 for the same period.
- Top market 2025: China (~3.23 M over 9 months), ahead of Malaysia.
- Foreign tourism revenue: ~1,113,755 M THB (−5.85% YoY).
- Spend per visitor: 46,000 THB (+1.74% YoY).
- Note: rounded values; official sources.
Key Figures: Jan–Sep 2025
| Indicator | Value | Note |
|---|---|---|
| International Arrivals | 24,115,328 | Cumulative Jan 1–Sep 30, 2025 (provisional) |
| Top Source Market | China: ≈3,228,000 | Jan–Sep 2025 |
| Foreign Tourism Revenue | ≈ 1,113,755 M THB | ‑5.85% vs 2024 |
| Bangkok (Foreign Revenue) | ≈ 402,466 M THB | ‑7.49% vs 2024 |
Source: Department of Tourism and Sports Economics, official tables 02/10/2025 (provisional data).
Thailand Tourist Arrivals 2025: Top 15 Nationalities
| Rank | Nationality | Jan–Sep 2025 | Comments |
|---|---|---|---|
| 1 | China | ≈3,228,000 | Golden Week late Sep, moderate rebound |
| 2 | Malaysia | ≈3,160,000 | Stable cross‑border flow |
| 3 | India | ≈2,034,000 | Family and safety‑sensitive market |
| 4 | Russian Federation | ≈1,880,000 | Strong seasonality |
| 5 | South Korea | ≈1,730,000 | Short leisure trips |
| 6 | Japan | ≈1,210,000 | Obon (Aug), FIT travelers |
| 7 | United Kingdom | ≈870,000 | Stable long‑haul |
| 8 | United States | ≈850,000 | High‑spending, some business travel |
| 9 | Taiwan | ≈728,000 | Sustained recovery |
| 10 | Laos | ≈715,000 | Land proximity |
| 11 | Singapore | ≈704,000 | Premium city‑breaks |
| 12 | Germany | ≈660,000 | Strong winter season |
| 13 | France | ≈630,000 | Resilient EU market |
| 14 | Indonesia | ≈594,000 | Regional travel |
| 15 | Australia | ≈561,000 | Peak Dec–Jan |
Source: “Number of tourists in 2025p, Jan–Sep”. Rounded values.
Top 10 Chart (See Table for Top 15)
2025 Seasonality (Monthly Overview)
The monthly totals show a strong start driven by East Asia, a low‑season dip in May–June, a steady recovery through August, and a pullback in September, still below 2019 levels.
Focus on September 2025
- 2.23 M arrivals (‑13.8% vs Aug, ‑11.3% YoY).
- ≈ 97.1 B THB revenue (‑18.6% vs Aug).
- Chinese Golden Week: 132,021 arrivals, partial late‑month rebound.
- Origin: Asia‑Pacific >70%, Europe ~19%, Americas ~3%.
- Top 5 of the month: China – Malaysia – India – South Korea – Japan.
Source: “Tourism Situation in September 2025” infographic – Ministry of Tourism (translated summary).
Focus on August 2025
- 2.58 M arrivals (year‑on‑year: ‑12.81%).
- ≈ 119 B THB in revenue (YoY: ‑13.40%).
- Origin breakdown: Asia‑Pacific 72.77% – Europe 19.17% – Middle East 4.18% – Americas 3.23% – Africa 0.65%.
- Top 5: China, Malaysia, India, South Korea, Japan.
Source: “Tourism Situation in August 2025” infographic – Ministry of Tourism (translated summary).
Monthly Arrivals 2025 (Jan–Oct)
| Month | 2025 Arrivals (Provisional) | Comment |
|---|---|---|
| January | 3,709,100 | Asian New Year peak |
| February | 3,119,450 | Seasonal post‑holiday decline |
| March | 2,720,460 | End of winter high season |
| April | 2,547,120 | Songkran, high domestic traffic |
| May | 2,266,570 | Low season dip |
| June | 2,322,770 | Gradual recovery |
| July | 2,610,370 | Summer season ramp‑up |
| August | 2,583,640 | Obon (JP), EU summer |
| September | 2,235,850 | Golden Week partial effect |
| October | 2,573,740 | Post-low season rebound |
Source: official “Number of tourists in 2025p” (Grand Total line), updated Dec 1, 2025.
Primary source for monthly series: Bank of Thailand – Tourism Indicators (EC_EI_028_S2).
Revenue by Province/Region (Jan–Sep)
Foreign visitor revenue shows a clear contrast: declines in mature hubs (Bangkok, Phuket/Southern region, Pattaya) and strong traction in Northern provinces (Chiang Mai/Chiang Rai), indicating a geographic rebalancing.
| Area/Province | Foreign Revenue (M THB) | Change vs 2024 | Signal |
|---|---|---|---|
| Bangkok | ≈ 402,466 | ‑7.49% | Lower average spending |
| Phuket (Southern Region) | ≈ 327,093 | ‑5.69% | Competitive pressure |
| Chonburi (Pattaya) | ≈ 140,568 | ‑14.29% | Reputation sensitivity |
| Chiang Mai | ≈ 28,004 | +86.21% | Northern region upscaling |
| Chiang Rai | ≈ 4,377 | +18.53% | Nature/culture niches |
| Lopburi | ≈ 38.72 | ‑13.30% | Domestic tourism dependence |
| Rayong | ≈ 49.68 | ‑12.23% | Industrial/beach mix |
| Eastern Region (Total) | ≈ 149,527 | ‑13.72% | Regional decline |
| Northern Region (Total) | ≈ 35,358 | +12.47% | Traffic diversification |
Source: “Preliminary cumulative report Jan–Sep 2025p” (foreign visitor revenue and variation columns).
What This Means for Planning Your Trip
- Budget: Declines in Bangkok/Phuket increase competition outside peak periods; book ahead for popular spots.
- Itineraries: The North is gaining; plan 4–6 days in Chiang Mai/Chiang Rai for strong value and culture/nature experiences.
- Safety/Reputation: In Pattaya, use licensed taxis/ride‑hailing and well‑rated hotels; keep Tourist Police (1155) handy.
For emergency contacts and practical tips, see the Thailand safety guide.
Thailand Tourism Statistics 2025: Downloads and Reuse
These tables may be reused in third‑party analyses with attribution to the official source and update date. For your own materials, convert to CSV/PNG and cite this page.
Credits and Sources: Department of Tourism and Sports Economics (“Number of tourists in 2025p” Jan–Oct and “Preliminary cumulative report Jan–Sep 2025p” tables); “Tourism Situation in August & September 2025” infographics. Provisional data as of October 2, 2025. Visual elements are editorial summaries and translations. Writing and formatting: Portail Asie — 2025 Statistics Report.
🔄 Last updated on December 12, 2025
