How did Thailand’s tourism industry really perform in 2025? The official year-end numbers reveal a complex picture: while the country welcomed nearly 33 million visitors, shifting travel trends and economic realities have reshaped the landscape. This data report dives into the final Thailand tourist arrivals 2025 with a clear, unsponsored view of visitor demographics, monthly patterns, and revenue data. Whether you’re an analyst, journalist, or traveler, these insights clarify the dynamics shaping the Kingdom’s tourism landscape into 2026. For a broader overview, see our main guide on Thailand tourism trends.
Key Highlights: Full Year 2025
- Total Arrivals 2025: 32,974,321 (Official Final).
- YoY Trend: −7.23% vs 2024.
- Top Market 2025: Malaysia (4.52 M) regained the #1 spot, surpassing China (4.47 M).
- Foreign Tourism Revenue: ~1,530 B THB (below the government target).
- Peak Month: January (3.7 M arrivals).
- Note: Final data released Jan 6, 2026.
Key Figures: 2025 Year-in-Review
| Indicator | Value | Note |
|---|---|---|
| International Arrivals | 32,974,321 | Jan 1–Dec 31, 2025 (Final) |
| Top Source Market | Malaysia: 4,520,000 | Full Year 2025 |
| Foreign Tourism Revenue | ≈ 1,530,000 M THB | Missed 2025 target |
| Bangkok Trend | Mature / Stable | Slight YoY decline in spend |
Source: Ministry of Tourism and Sports, official release 06/01/2026.
Thailand Tourist Arrivals 2025: Top 5 Nationalities (Final)
| Rank | Nationality | Total 2025 | Comments |
|---|---|---|---|
| 1 | Malaysia | 4,520,000 | Surged in Q4 (holidays), reclaiming top spot |
| 2 | China | 4,470,000 | Strong but slower growth than expected |
| 3 | India | 2,490,000 | Consistent growth, high wedding/family travel |
| 4 | Russian Federation | 1,900,000 | Strong high-season performance (Phuket) |
| 5 | South Korea | 1,560,000 | Consistent short-haul leisure market |
Source: Ministry of Tourism and Sports 2025 Final Report.
Top 10 Chart (Context)
2025 Seasonality (Monthly Overview)
The year 2025 followed a classic “U-shaped” curve: a very strong start (Jan-Feb), a significant dip during the low season (May-Jun), and a robust recovery in Q4, particularly in November and December.
Focus on Q4 2025 (High Season)
- November: ~2.91 M arrivals (Start of high season).
- December: ~3.32 M arrivals (Peak holiday travel).
- Trend: The end-of-year surge helped push the total near the 33M mark, driven by long-haul markets (Europe/Russia) escaping winter and regional holidays (Malaysia/Singapore).
Monthly Arrivals 2025 (Full Year)
| Month | 2025 Arrivals | Comment |
|---|---|---|
| January | 3,709,100 | Yearly Peak (Chinese New Year) |
| February | 3,119,450 | Strong High Season |
| March | 2,720,460 | Transition period |
| April | 2,547,120 | Songkran Festival boost |
| May | 2,266,570 | Low season bottom |
| June | 2,322,770 | Gradual recovery |
| July | 2,610,370 | Summer holiday peak |
| August | 2,583,640 | Steady summer flows |
| September | 2,235,850 | Pre-Golden Week dip |
| October | 2,573,740 | High season kickoff |
| November | 2,910,210 | Loy Krathong / Winter start |
| December | ~3,320,000 | Christmas / NYE Peak (Est.) |
Source: Ministry of Tourism and Sports.
Primary source for monthly series: Bank of Thailand – Tourism Indicators (EC_EI_028_S2).
Revenue by Province/Region (Trends)
Throughout 2025, a geographic rebalancing became evident. While Bangkok and Phuket remained the revenue giants, their growth slowed due to saturation and price competition. In contrast, Northern provinces like Chiang Mai saw double-digit growth in revenue, driven by cultural tourism and digital nomads seeking value.
| Area/Province | 2025 Trend Signal | Key Driver |
|---|---|---|
| Bangkok | Stable / Slight Decline | Lower average spending per day |
| Phuket | Competitive Pressure | High prices pushing tourists to Krabi/Khao Lak |
| Pattaya (Chonburi) | Recovery Struggle | Dependent on specific mass markets |
| Chiang Mai | Strong Growth | Cultural appeal + Direct flights |
| Chiang Rai | Niche Growth | Nature/Culture travelers |
What This Means for 2026 Travel Planning
- Value for Money: With Bangkok and Phuket prices remaining high despite softer demand, look to the North (Chiang Mai) or secondary islands (Trang, Koh Lanta) for better value in 2026.
- Timing Matters: The “shoulder seasons” (May/June and Sep/Oct) offer significantly lower crowds, as confirmed by the 2025 low-season dip.
- Emerging Hubs: The data clearly shows a shift towards cultural and nature-based tourism in the North—a trend likely to accelerate in 2026.
For emergency contacts and practical tips, see the Thailand safety guide.
Thailand Tourism Statistics 2025: Downloads and Reuse
These tables may be reused in third‑party analyses with attribution to the official source and update date. For your own materials, convert to CSV/PNG and cite this page.
Credits and Sources: Ministry of Tourism and Sports (Final 2025 Statistics Report, released Jan 6, 2026); Bank of Thailand Economic Indicators. Data finalized as of January 6, 2026. Visual elements are editorial summaries. Writing and formatting: Portail Asie — 2025 Year-in-Review.
🔄 Last updated on January 8, 2026
